Her Holeyness (2017)
Royal College of Art Graduate Show


This body of work explores the concept of the virgin by critiquing commercial presentations of female bodies continually cleaning, cleansing and purifying.
I focus on the surfaces of a supposed clean femininity to explore the performance of gender in Arabic culture, and beyond. These performances play out in my installation, a space one steps into via a high gloss black platform, that incorporates sound, photography and light.

In an absurd reimagining of the region, my presentation playfully uses the visual languages of advertising and tourism and transposes them on the female body itself. Using commercial products that aim to revirginize a woman, I build a picture of the female body as a commodity, a set of surfaces to be maintained, manipulated and represented. The project includes 15 text based screen printed works which uses appropriated text from the packaging of feminine products to explore how transformation and thus new meaning is brought about through the manipulation of words.

1: God’s Cuntry.
Duratran LED Lightbox.
84.1 x 118.9cm.
Edition of 5.

C-type Kodak Metallic print.
Edition of 8 + 2 A.P.

Amulet (Artifical Hymen Pills). 59.4 x 84.1cm.
Duratran LED Lightbox.
Edition of 5.

C-type Kodak Metallic print.
Edition of 8 + 2 A.P.

Imitation of Mary. Duratran LED Lightbox.
59.4 x 84.1cm.
Edition of 5.

C-type Kodak Metallic print.
Edition of 8 + 2 A.P.


Her Holeyness (Amrita). Artist's Menstrual Blood.
59.4 x 84.1cm.
Duratran LED Lightbox.
Edition of 5.

C-type Kodak Metallic print.
Edition of 8 + 2 A.P.

Eman Virginity Soap.
59.4 x 84.1cm.
Duratran LED Lightbox.
Edition of 5.

C-type Kodak Metallic print.
Edition of 8 + 2 A.P.

Posters - complete series of 10
(various texts).
Screenprint with Gold Ink, Bright White paper, 270 gsm, 48.2 x 64 cm
Edition of 10 + 2 AP (each)